Michelle Strydom

When a client wants what you are selling – there are no prizes for coming 2nd – 1st place gains the deal.

Do you want to know how to beat your competitors hands-down and still retain your existing clients? Well, you have come to the right place! When working with our valued clients, we become an extension of your team, and engage with purpose to satisfy your key business priorities.

We know how to improve your sales results through a tried and tested process that is practical in application to your business in accelerating your sales performance.

My Clients

and more...

In your current sales approach are you playing to win or just to participate?

I don’t want to change who you are – I will just give you the roadmap and tools to make you the most effective sales version of who you are and help improve your sales results. Find the right service for you below.

Sales is Fun Training

Our signature, highly effective process that gets your client wanting to work with you from your very first engagement.

We combine our global sales best practices with highly effective sales strategies that incorporate the power of selling with emotional intelligence.

What you will achieve

  • A practical guide that improves your sales skills and techniques
  • Accelerate your sales results and smash your targets
  • Know the strengths and blindspots of your DISC behavioural style and know when and how to adapt
  • Uncover objections, master powerful closing and negotiating techniques and much more
  • Sell effectively and enjoy yourself at the same time!
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DISC Mastery Training

Do you know if your behavioural style is helping or hurting your sales performance? Know your DISC behavioural style: Dominance, Influence, Steadiness, and Compliance.

"People buy from people they like and trust" and are comfortable working with people who are like them. Know your style and adapt it to that of your client where necessary. Capitalize on the strengths of your behavioural style and adapt to your clients’.

What you will achieve

  • Understand the strengths and blindspots of your behavioural style
  • We help you work out your clients’ behavioural style and know how to adapt - even virtually!
  • Increase the number of clients who buy from you
  • Improve the quality of your relationships
  • Understand effective sales strategies to help close the deal for every DISC style
Work With Me
"I found using the DISC method of evaluating the client very powerful not just in trying to win new business, but also in retaining and upselling."
Lyla Dalal AlRawi
Founder & Director,
Fruitful Day

Growth Leadership Training

A program designed for C-suite leaders to help them develop and embed a growth mindset that drives improved results from their teams.

Developing a common growth language and a proactive sales approach that delivers improved growth results and leaves the competitors behind.

What you will achieve

  • Cultivate a growth mindset
  • Become your client’s behavioural style to help you get better results out of ALL your conversations – clients and colleagues
  • Visibility of a proactive sales approach to improve your team's sales results
  • Your role and value in the sales cycle
  • Overcome objections and learn powerful closing and negotiating techniques
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What Leaders Say About Us

When you work with us, you can expect to achieve results!

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The Art of Negotiating Program

Our unique negotiating program that helps you get in much better negotiating shape, for when your clients ask you for discounts. Growing your business by being the lowest priced competitor is not a sustainable strategy.

We'll show you how to respond to these questions.

What you will achieve

  • Gain a higher probability of securing client contracts
  • Accelerate your growth results
  • Get a reality check for what you should and shouldn’t be doing in preparing for your negotiation discussions with clients
  • An engaging program that is tailored to your business
  • Get customised sales tools in support of your sales process
  • Review real live deals from your business to get you in better shape for a successful outcome
  • Walk away with a powerful Playbook that keeps you on track!
Work With Me
"An amazing level of preparation went into this session, I really felt like Michelle knew our company very well."
Sarah Economides
Operations Manager,
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Sales Leadership Training

As Sales Leaders, your teams won’t do what you tell them to do – but will do “what you do.”

This SVP program will not only improve a Sales Leader's own performance, but these valuable skills will be translated to the VP’s and Sales Managers/Executives who report to them, in support of improving their business’ sales and retention results.

What you will achieve

  • Cultivate a growth leadership mindset
  • Building DISC mastery in understanding your behavioural style and how to make adaptions to improve your own sales performance
  • Coaching your sales team for success
  • How to lead and sell with Emotional Intelligence
  • Mastering objections, and how to close deals through effective negotiation
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"Michelle is an enthusiastic and energetic presenter who is invested in the success of the participants. I’ll definitely be implementing the new techniques I’ve learnt today!'
Kimi Sokhi
Regional Health & Wellbeing Manager,
AXA Gulf
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The Art of Cross Selling

A highly effective program that focuses on how you gain more from your existing clients as a further growth lever to your business.

What you will achieve

  • Understand how the effective dynamic and alignment of your Sales and Operations teams
  • An effective Roadmap that fast tracks the growth of your business
  • Strengthen your client relationships
  • Visibility of how an effective Cross Selling Framework works
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"You can’t get enough of Michelle – the program has been an eye opener."
Katia Pastro
Commercial Director,
Bauporte Gulf

Sales Consulting and Coaching

We support and help you gain sales opportunities.

From live sales opportunities you are trying to secure in your business today, to customised sales and growth-related training programs that address and assist in resolving your key business priorities.

What you will achieve

  • Highly effective coaching session discussing current live deals you are trying to close or key clients you are trying to retain
  • Get a higher probability of securing the client contracts you are targeting
  • Accelerate your growth results
  • Get a reality check of what you should and should not be doing
  • Gain an engaging and customised coaching and/or consulting services tailored for your business
  • Receive customised sales tools in support of your sales process
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Professional Qualifications

Whole Brain Selling Certified Trainer

TTI Success Insights® Certified Behavioural, Motivators & EQ Analyst

Emotional Intelligence Certified Coach – GolemanEI

Michelle is the founder of the Sales Is Fun™ philosophy and The SMG Group. She is the “go to sales training expert” for business owners and multinational organisations around the world who are struggling to improve their sales results. Michelle is passionate in sharing her love for sales. With a highly authentic and entertaining style, she provides a transformative learning experience that is fun, based on the real business world, and delivers success.

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